How to Install Google Analytics in WordPress. Install Google Analytics in WordPress. Knowing how your audience interacts with your website is crucial for your success. The best way to know your audience is through your traffic stats, and this is what Google Analytics provides for FREE. In this article, we will share why Google Analytics is important, and how you can easily install Google Analytics in your WordPress website (step by step)
Why is Google Analytics Important for Bloggers
Once you start a blog, your #1 goal is to get more traffic and subscribers. Google Analytics help you make data-driven decisions by showing you the stats that matter. You can see:
This data is extremely useful, and it can help in numerous ways. When getting a custom design, you can use the user data to make sure that your site will be compatible with your audience.How to Install Google Analytics in WordPress
If most of your users don’t have Flash support, then you should avoid adding the flash element in your site. If most of your users are on 1280 screen resolutions, then make sure that your design is compatible with that resolution or smaller.
What is Google Analytics
Google Analytics is a free website tracking service that reports website traffic, conversions, user behavior, and more. It is the most popular website tracking service available.
Google Analytics can show you how much traffic your website receives, where that traffic is coming from, and how visitors interact with your site once they arrive.
You can also export Google Analytics data in various formats or build your own custom “Dashboard” that easily provides and updates the data you want to see.
Why are Website Analytics Important
What is the primary goal of your website? Maybe your goal is to blog about your passion, launch a small eCommerce business, or just have a space where your friends can come together online.
Whatever your reason for creating a WordPress website, understanding your site’s visitors is crucial. You need to know if people are visiting, where they came from, and what content on your website they enjoy. Without this information, you have no way to measure whether or not the content you’re creating is moving you closer to achieving your goals.
One of the best features of Google Analytics is the fact that it’s free. Even if you are not remotely interested in learning how visitors interact with your website, it’s still easy to implement this tracking and start gathering data quietly in the background, all for free!
Who knows? One day you may look at your analytics data and realize that your visitors frequently visit a page on your site you did not expect them to. That could lead to ideas for new content or copy on your website
How Does Google Analytics Work
The tracking code (when properly implemented) should be on every page of your website for which you’d like to gather traffic data. This insures that the tracking can follow every website visitor as they move through your site.
Some of the most helpful data provided by this tracking is:
Sessions: The number of individual visitors your website receives.
Page views: The number of individual pages a visitor goes to on your site.
Traffic Source: Where your site visitors came from: a Google search, a paid Google ad, another website, directly to your site, a social media network, etc.
Bounce Rate: A measure of how many visitors came to one page on your site and then immediately left.
Session Duration and Pages per Session: Measurements of how long a person stayed on your site and how many pages they visited during their session.
Goals, or “Conversions”: These are a measure of how many people completed an action on your site, as stipulated by you. For example, if you have a contact form, you could measure how many people filled out and submitted that form, where they came from, etc.
Best to Add Google Analytics With or Without a Plugin You might think that the fewer plugins you use on your site the better, but that’s not always necessarily true.
It’s true that badly coded plugins could add bloat and slow down your site.But a well-made, lightweight plugin can save you a lot of time and hassle, without any ill effects.
In fact, the number of plugins on a WordPress site has actually next to no direct correlation with your site’s speed and performance. It’s all about the quality of the plugins installed. The larger plugins for WordPress, like Monster Insights, which have millions of installs, are more tested and optimized for speed. They have no impact on site load speed whatsoever.